Tag: pr

Adele’s ‘Let the Sky Leak’

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So there’s a leak of just part of the new Bond theme, which hints at the ‘big ballad’ style and the use of John Barry’s motif. But it’s not quite long enough to fully get the track. It’s leaked at almost the same time as the time and date for the full reveal of the track is announced, and is being squelched on YouTube and SoundCloud for copyright reasons. But it’s really easy to find the ‘leak’ and hear the forbidden fruit… That’s rather handy, in a PR building up the media buzz sort of way.

Disturbing rise in PR fluff around cyber attacks in the UK

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So what is a “disturbing rise” in cyber attacks? Is it more than four? Is it thirty-seven million bots attacking the BBC News website as a random bit of background noise instead of the twenty-four million bot attacks that happened last year? Perhaps it’s the rise in American viewers hitting the iPlayer website to try to watch the geo-locked version of Doctor Who? Until GCHQ provides some raw data so this can be quantified by a third-party, I’ll file it in the tray marked “give us more money, it’s a really dangerous world but we can’t tell you because it’s

The Fringe by the numbers, for Sunday 21st August

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Cumulative stars awarded: 5 (Daily), 103 (Total). Time spent chasing up interviews: Not a lot actually, most people have good diary management this year. Creepy emails telling me how many judges have been in to see their show for the Perrier: 1. Number of people who still call the Comedy Award the Perrier: 53,301 Number of people who remember Fosters are this year’s sponsor: 4. And that was Sunday at the Fringe!

Let’s practice writing about #epicfails like Duke Nukem Forever… it’s fun!

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I don’t think there’s any surprise that a PR company has been a bit heavy handed in their work around Duke Nukem Forever (Ars Technica and others), but being someone who’s done a fair bit of reviewing, can I remind everyone about the other side of the coin? Sometimes it’s a lot of fun for a writer to go all out on a poor game or application. There’s a certain artistry in composing a review of a really bad piece of code, a fine line between critique and crassness that needs to be walked. If the marketing people in the