Social media marketing, through the medium of Asylum of the Daleks

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This morning in Edinburgh? Just a solitary Scotsman standing in front of the excited audience asking us very politely “to keep it a surprise for everyone else.” When that Scotsman is Steven Moffat, addressing a lucky audience of Doctor Who fans getting ready to watch the season premier a week before its airing next week, trust is enough.

My thoughts on marketing after attending the ‘Asylum of the Daleks’ screening this morning are up on Forbes.