Tag: social media

Living Like An Online Swan

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Paul Jarvis raises a point on Medium that is always worth repeating: What I share online only represents a tiny portion of my life. Sure, I live a pretty decent life, and really don’t have anything tocomplain about, but still?—?it’s not nearly as interesting as a lot of folks assume. And conversely, I’m sure a lot of folks I assume have an amazingly awesome, super interesting life are exactly the same. I always say that life, especially online life, is like a swan. Everyone looking at someone else sees the graceful moves, the supple neck, the effortless gliding from one

Rovio reaches out to social media for Angry Brids levels as staff count is reduced

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Let’s play join the dots. Firstly, Rovio costs 16% of the workforce, announced on October 2nd: Unfortunately, we also need to consider possible employee reductions of a maximum of 130 people in Finland (approximately 16% of workforce). Secondly, on October 4th Rovio launch a social media campaign asking the world to create new levels for their hit (only?) franchise Angry Birds Want to help design a level in the Number 1 app of all time? Want millions of people across the world play it? Well this is YOUR chance to #MakeTheNextLevel! …Send us your ideas as sketches, paintings or photos by

The world of PR is already messing up Jelly

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Mobile start-up Jelly (a sort of post an image and ask a question about it and hope someone in your social circle (a) knows the answer (b) is on Jelly and (c) will happily post the answer) is just over a week old. Showing just how fast the internet works, the social media teams from the big brands are already “leveraging their real-time social virility and trading friendship capital for marketing messages.” Over to David Meyer: The thing launched like three seconds ago and already I’m getting notifications for “questions” from mobile phone companies, soft drink firms and so on.

This is how Facebook dies…

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…it dies in exactly the same way as every other mainstream social network of the past decade or so. It stops being cool. Jemima Kiss covers the research over on The Guardian: “Facebook is not just on the slide – it is basically dead and buried,” wrote Daniel Miller, lead anthropologist on the research team, who is professor of material culture of University College London. “Mostly they feel embarrassed to even be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their

Social media marketing, through the medium of Asylum of the Daleks

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This morning in Edinburgh? Just a solitary Scotsman standing in front of the excited audience asking us very politely “to keep it a surprise for everyone else.” When that Scotsman is Steven Moffat, addressing a lucky audience of Doctor Who fans getting ready to watch the season premier a week before its airing next week, trust is enough. My thoughts on marketing after attending the ‘Asylum of the Daleks’ screening this morning are up on Forbes.