Tag: cost

How to make the Fringe inexpensive

Some of my thoughts on the cost of the Fringe over at Dale & Co: If you repeat a lie often enough, then people will start to believe it. Keep repeating it after that, and it becomes something that is accepted. And shortly after that, it becomes faith. So let me skewer one of the big myths of the Fringe. It does not cost thousands of pounds to put on a show at the Edinburgh Fringe.  Like any endeavour, it is possible to spend tens of thousands of pounds so that you can stand in front of a few hundred

Someone other than AOL on the record about Patch advertising campaigns

I hesitate to pass judgment on the advertising’s effectiveness because Patch is clearly still ironing out the wrinkles and my experience is recent and brief. The first salesperson I dealt with oversold the site, claiming five times the unique visitors it actually has, according to stats shown to me by the supervisor who fired her. it’s a ridiculously expensive ad buy at about $100 versus $30 or so for a parallel Google Adwords campaign. The metrics have been abysmal and, after a short run in the middle of the summer doldrums, no inquiries. But I’m hopeful they’ll figure it out