Thirty six thousand reasons why the Fringe costs so much for A-list stand ups
I was told that one promoter has spent £36,000 on Edinburgh Fringe posters for a particular act.
Occasional Thoughts from a Bafta nominated Podcaster, Blogger, Writer and Commentator.
The reported cost? $25,000 a month, with a three month minimum commitment. How’s the return on that going to be measured?
I hesitate to pass judgment on the advertising’s effectiveness because Patch is clearly still ironing out the wrinkles and my experience is recent and brief. The first salesperson I dealt with oversold the site, claiming five times the unique visitors it actually has, according to stats shown to me by the supervisor who fired her. it’s a ridiculously expensive ad buy at about $100 versus $30 or so for a parallel Google Adwords campaign. The metrics have been abysmal and, after a short run in the middle of the summer doldrums, no inquiries. But I’m hopeful they’ll figure it out
Let’s get the maths straight here… 3G iphone, 8gb… $199 Plus… Data plan: $30/month (up from $10 a month) Voice plan: $39/month …and that’s every month… ($30 + $39) x 24 = $1656 Total iPhone 3G price: $1855 More at Mobile Messaging 2.0…