Someone other than AOL on the record about Patch advertising campaigns

I hesitate to pass judgment on the advertising’s effectiveness because Patch is clearly still ironing out the wrinkles and my experience is recent and brief. The first salesperson I dealt with oversold the site, claiming five times the unique visitors it actually has, according to stats shown to me by the supervisor who fired her.

it’s a ridiculously expensive ad buy at about $100 versus $30 or so for a parallel Google Adwords campaign. The metrics have been abysmal and, after a short run in the middle of the summer doldrums, no inquiries. But I’m hopeful they’ll figure it out