Dear PR People, I Love You

Posted on by

Loving Ralph Jones’ work here. Like me, Jones receives a significant number of pitches from PR people. Unlike me, he decided to spend a month replying to them all with various forms of “I love you“:

For an entire month, I decided, I would reply to every single one of my PR emails with the phrase “I love you.”

In 95% of cases I used this declaration as a sign-off, but occasionally a PR would be lucky enough to receive the three words in the body of an email. Here’s how it went down.

Genius. I wish I had thought of this as the Edinburgh Fringe had started.