Of course the iPad share is going to “drop” thanks to the Kindle Fire

If you have 99.95% of the market, which was pretty much the case for the iPad at the start of the festive season, and one competitor comes in with some serious marketing spend and distribution capability (Amazon and the Kindle Fire Android tablet), then it’s only natural than your 99.95% market share is going to drop.

The question that is of more interest is in the unit sales and the underlying trend of the iPad. I’ll put money that in the buying seasons, the iPad sales are hockey sticking.