RWW looks at Windows Phone Mango before bowling a backhanded compliment

How weird is it that Microsoft is the company doing the “think different” routine in mobile?

Instead of searching for apps, a task which many first-time smartphone users are overwhelmed by due to the sheer quantities available, users just search and the apps find them. This might be the most overlooked of all of Mango’s updates, but it’s the one that could have the biggest impact on the mobile application economy going forward… That is, if Microsoft can ever sell enough of these phones for it to matter.

RWW!! Anyway, I’ve been using a Window Phone on and off for about six weeks now (note that the Microsoft UK Dev Team loaned me a handset) and I’m liking what I see. There are areas where I’m reaching for the Window Phone before other handsets – but at the same time I have a list of things I’d never try to do on Windows Phone but am happy to soar through on other devices. The impact that the Mango update will have should not be underestimated.