Apple Bings It On
The spotlight search feature in OSX 10.10 Yosemite will be powered by Bing. I suspect this is more a case of ‘not-Google’ than ‘yaay-Microsoft’ but a win is a win for Redmond.
Thoughts from a Bafta nominated Podcaster, Blogger, Writer and Commentator.
The spotlight search feature in OSX 10.10 Yosemite will be powered by Bing. I suspect this is more a case of ‘not-Google’ than ‘yaay-Microsoft’ but a win is a win for Redmond.
Bing, not Google, to be the search engine for the Kindle Fire tablets. Given Amazon is giving Google an end run on everything (ad revenue, primary sign-in on device, OS branding, app store, etc) it’s only natural they’d turn to another search engine. Still, nice bit of negotiation all round. Give it six months, and that will probably make Bing the #1 search engine on Android tablets. I’ll be watching Tim Cook very carefully on Wednesday to see which search engine any new iPads will be using…
Firefox’s sale of their search box, purchased by Google for three years and one billion dollars (give or take) has to be driven by something, especially as it’s three times what they were paying before. They’ve left behind “do no evil” so until I read otherwise, I’ll go with MG Siegler’s answer that they’re ensuring Firefox doesn’t damage their business by (a) going to Bing, or (b) going away and leaving Chrome as the dominant web browser… and Google open to Anti-Trust issues.
How weird is it that Microsoft is the company doing the “think different” routine in mobile? Instead of searching for apps, a task which many first-time smartphone users are overwhelmed by due to the sheer quantities available, users just search and the apps find them. This might be the most overlooked of all of Mango’s updates, but it’s the one that could have the biggest impact on the mobile application economy going forward… That is, if Microsoft can ever sell enough of these phones for it to matter.