Insert Digg-baiting Apple Netbook Headline Here

Not every company will fill every obvious gap in their product line-up. And that’s for regular companies. Look at Apple and you’ll see an irregular company that won’t always fill in the gaps in the market.

Yet again the buzz around an Apple Netbook continues to ebb and flow. This must be an up-week. The Guardian says that the best thing Apple’s interim CEO should do a “damm the torpedoes, here comes a netbook.”

Look, it’s not going to happen. To be honest I think there’s more value for Apple in keeping the gap there, partly form the buzz and discussion it creates (Need a story? Write about the missing Netbook), but also because it is a huge white elephant on stage.

People will watch that elephant and not see you bringing a bright pink Tank in from stage left to ‘suddenly’ appear in a burst of smoke at the correct theatrical moment, At which point everyone looks at the tank and you can do the switcheroo now no-one is watching the gap where the netbook was going to be.