The Times Highlights the Zero of the Super Bowl
In the caption of their look at the upcoming Super Bowl XLIII, The Times makes a very subtle point as the first of their 43 reasons to watch the Steelers take on the Cardinals…
Up to a billion people worldwide will be watching. Or maybe 100million. Quite a lot, anyway.






“here in no particular order, are 43 (or should that be XLIII?) reasons to stay up late this Sunday.
[…]
III. The adverts”
Yeah, nice, except staying up late won’t really help us watch the adverts that won’t be shown over this side of the pond anyway.
Choices, choices. BBC or Sky? Picture quality better on Sky … but BBC’s got Mike Carlson in the studio and no ads. Toughy.
Will be rooting for the Cardinals anyway (despite their God-bothering QB) because you’ve got to love an underdog.