Tag: Web 2.0

Geekstack taps into the real world of successful promotion

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You may remember a while back that I talked about Geekstack a start-up hoping to build both a collectible trading card game and an educational tool to promote science by making the scientists the heroes. Guess what arrived in the post this week? That’s right, just one Geekstack card. Which I think is a genius marketing move. Arguably this is little more than a business card, but Peter Christensen has pushed this as a sample card – and by putting a physical card out it builds emotion and connection to a product that might be available in beta decks just

Technology and the Edinburgh Fringe

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having been through the Fringe guide many times to plan out some of the adventures of the Fringe Podcast, I noticed back in June a number of shows that were leveraging technology such as online chat-rooms, Facebook and various other real time internet sites to start or drive their plot. “That’s worth a closer look,” I thought. And the results of that examination can now be read over on the BBC News website: This should not come as a great surprise. There is more emotional activity happening online every day, from relationships and marriage proposals, to storytelling, describing the world

Akoha and Fighting For The Personal Touch Online

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Have we lost the Human factor online (and no I’m not talking about the Evil of the Daleks, but if anyone in Zimbabwe would care to look for the tapes…)? Two discrete data points today and an experience from my time in the US leads me to think that the next big change online could not be in how we relate to data, but how we relate to people. The first point, and one I can link to, is CC Chapman asking where all the personal blog posts have gone: I’ve had to change how I blog a little bit.

Don’t Make The Next Twitter, Make The First Wonderbra

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Digital Media Wire is carrying an interesting analysis on Twitter and what other entrepreneurs could learn from the micro-blogging service (and I’ll present this as a counterpoint to The Sunday Times). They’re all very good points, and a quick search for any ‘new web thing’ and ‘lessons from said web thing’ will bring up a lot of articles like this. What’s important is not just to take on these lessons, but take on these lessons, expand on them, and do something else. One of the rules of thumb I have when doing links to other news stories on All About

Tonight Will See Stephen Fry and Jonathan Ross overtake Robert Scoble.

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It’s going to be a big night for Twitter here in the UK, and it’s all the fault of Andrew Sachs and the Daily Mail Three months ago, broadcasters Russell Brand and Jonathan Ross called his answering machine, left a message, and the Daily Mail manufactured outrage over the incident. Brand left the country for Pirates of the Caribbean 4 while Jonathan Ross went and hid in a bunker for his suspension from the Big Brother Corporation (*). And what a jolly few weeks that has been. Because he found Web 2.0 Specifically he found Twitter, everyone knew it was

The Silent DJ Is Here – How Did That Song Go Again?

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Probably the craziest music I’ve heard is the Silent Disco – where everyone piles into a location, grabs a pair of headphones, and starts dancing to the music on the headphones. The music is supplied by DJ’s which broadcast the music to every headset. So people who want to hear the music can hear it, and those that would rather listen to the DJ on the other side of the room can change frequencies and join a different disco. The point of this is to illustrate that music can be appreciated in many ways. And sometimes not head at all.