SXSW 2011 Thoughts: Interactive
There’s no getting away from the big issue of this year’s South by Southwest Interactive was the size of the conference. With close to 20,000 attendees, all the official hotels sold out (something that Interactive has managed that the Music Festival hasn’t), and multiple hotels around the city of Austin holding conference sessions throughout the day, there is no doubt that SXSW Interactive is just mind-bogglingly huge. Was it worthwhile? That’s always tough, because everyone is going to go to Interactive wanting to get different things out of SXSW. This year I was doing a mix of reporting what was





