When you have close to 2000 bands playing at SXSW, each doing at least one thirty minute sets, it’s not an easy task to decide who to go and see. I do leave part of it to serendipity, but that’s only going to get you part of the way. And with my SXSW Baby hat, it’s always nice to have some recommendations in hand and a bit of a schedule scratched out on the Filofax. With the rest of the team, I’m working through the process to put together sampler archive that is posted annual on The Baby!, and that