Tag: conversion

Flappy Bird on the ZX81

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Bob’s Stuff has a rather interesting release: Everybody seems to be going crazy over Flappy Bird at the moment, and a lot of clones have instantly appeared on the market – so why not one for the ZX81? Written in an afternoon to captialise on the media frenzy, it’s got all the gameplay of the original, but none of the in-app adverts which have been making the author so much money recently – but you can always use the Donate button on the home and download pages to make me rich! Looking at the screenshots, I suspect that only really

A/B Testing Booth Babes

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Delightful guest post by Spencer Chen (Head of Marketing at Frontback) on Techcrunch. Through circumstances he had two booths in different areas at an SAP show, so he decided to do some experiment to get some actual data. My theory from years of being a part of trade show staffs is that the booth babes we hired were actually a drag on lead-gen. Up to that time, it was all empirical evidence based on being at shows where we had money to hire booth babes and events where we didn’t. I noticed that we had always done better without the