No returning to ‘Classic Microsoft’ under Nadella
Fortune’s Andrew Nusca takes a look at Microsoft’s Enterprise approach in 2016, with a focus on the changes in the Enterprise department, and the importance of cloud-based services. It’s a piece that Microsoft’s PR team will love, but many people who have been burned by Microsoft in the past will need a bit more convincing.
But change is under way:
Still, the cloud represents a chance for Microsoft to make up for a lot of missed opportunities. “For the first time in probably 10 years, there’s a key secular trend on which Microsoft is at the very forefront,” Weiss says. “They missed search, the browser, mobile. The public cloud is one they got in front of, and it’s a big one that could be bigger than all the other ones combined.”
To ensure that it doesn’t lose out this time, Microsoft is undergoing a radical and rapid transformation. The former schoolyard bully of the software world is remaking itself as a collaborative, customer-friendly service provider. The real question is, Can the tech giant change fast enough to capitalize on its next great growth engine before its legacy businesses pull it under?
