Writing about feeling a great disturbance in the Internet

Why does every online publication pile on and (re)write the same popular story, asks Pando’s David Holmes:

If you’ve spent any time consuming “content” today, you know that a new trailer is out for J.J. Abrams’ “Star Wars” reboot. You know it because virtually every news site on the planet, including Huffington Post, CNN, the Verge, Wired, Forbes, and ABC News, has “written” about it in a mad dash for those delicious Internet clicks.

Those “delicious internet clicks” are clicks you know you are going to get. As a content producer when you have stories you know are going to generate income that take a relatively short amount of time to write, you are leaving yourself more time to write up more in-depth stories that might not be as attractive to advertisers, but are more attractive to readers.

Posting a story on a popular movie trailer in effect finances the journalism you want to see on your favourite sites.