Owls versus Drones

If Amazon can get the US PR machine worked up over drones, then the British have the answer. Owl Post. Waterstones explains more about their new service they hope to have in the future…

Q. Isn’t this just what they did in Harry Potter?
A: Yes, this is exactly what they did in Harry Potter. You’re asking that as if this is a bad thing.

Q: Isn’t this how Alfred Hitchcock’s The Birds began?
A: The Birds is fiction, this is the real world. Everything will be fine.

Q: But aren’t you worried about the owls developing intelligence and using the knowledge of our home addresses to enact some sort of sky-based revenge? Enslaving us all to deliver their internet orders to their nests?
A: No, the laws of robotics means that this can never happen. The owls will be incapable of harming a human.

Q: But owls aren’t robots, they’re birds.
A: That’s the end of the questions, thank you.

Smart thinking on leveraging another social media campaign for your own company.