How can developers solve the ‘one night stand’ issue with mobile games?
Chris Kerr at Pocket Gamer:
What usually happens is, I pour a good few hours into each game – if it’s particularly good, that is – before swiftly putting it out of its misery and searching for my next victim. The fact that the App Store has so much choice – a preposterously large amount of games to sift through and discover, in fact – means that I’m never content to find a game that I enjoy and devote a substantial amount of time to it.Instead I’ll always be in search of that next hidden gem, the next game that will enthrall me at first, before quickly losing out to my unquenchable desire for a new fling, and being cast aside – if that sounds like the equivalent of having a one night stand with an app, that’s because it is.
So… how do developers address this issue?





