Sony announce a mobile phone for your mobile phone

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Not sure if it’s cutting edge comedy or actual coverage of Sony’s new 6.4 inch HD screened Xperia Z Ultra on BBC News:

Those concerned about using such a big device for quick tasks are also offered an optional bluetooth add-on which can be paired to the handset using NFC (near field communication) to make calls, view text messages or stream music.

Sounds like Sony have (re)invented the mobile part of a mobile phone.