The story behind IsThatcherDeadYet.com

And then, finally, yesterday, almost three years after we originally registered the domain, we were flooded by a very sudden and very certain torrent of texts and Facebook messages, emails and Twitter replies. She is dead, they all said. In a panic, I forgot the site’s password, and then put up the wrong page for a few seconds, by accident. Jared did the same.

It lived, it burned, it died. What now? It’s a monument, a story, a mad idea seen through to competition. It’ll be imitated, but never bettered. In their own words, this is how Jared and Antonio shepherded IsThatcherDeadYet.com