Lost in France, Last in Malmo, Bonnie Tyler is off to Eurovision

Fair play to Bonnie Tyler’s management, they’ve landed her with one of the biggest musical stages in Europe, just as her new album is released in the UK and across the continent. My problem with today’a announcement of the UK’s singer to the Eurovision Song Contest in 2013 is more towards the BBC. There’s focusing on UK ratings as opposed to pushing for victory, but there needs to be a cultivation of Eurovision as a good place for artists… and that’s lacking.

I just wonder what lesson the BBC learned from last year’s adventure with ‘The Hump’ that has led them down a remarkably similar looking road? In a year when Macedonia are sending an honest to goodness ‘National Treasure’, when Spain are sending a group who easily wear the label ‘current’ and ‘successful’, and many countries are aiming for the younger demographic with their singers… the BBC have went for another ‘historical’ name.

Yes Bonnie Tyler is back out on tour, yes there’s a new album, and yes she has a fan base in Europe… but haven’t we heard these justifications before on a left field internal choice for the UK?