Nokia and Symbian’s biggest issue in one simple quote

Lee Williams via CNet.

When I was at Nokia and we shipped a Symbian product and it was bad, in its worst incarnation we knew that if we just flipped the switch, we could move 2.5 to three million units — overnight, no matter how bad the product. That was Nokia. That was Nokia’s brand, we knew we could count on that.

The problem is you can only pull that trick once before the networks see the customer feedback. 24 months later, all those customers looking to buy another smartphone on contract… didn’t buy a Nokia.