Podcasters ask “Are you listening? Are you going to reply?”

“Lies, damn lies, and statistics.” To the old cliché it might be worth adding “number of internet downloads” because working out just how many people are consuming your content is the source of countless applications, rules of thumb, and the occasional touch of snake oil (yes, I still get pitched with measured “hits” in 2011).  It gets even more interesting with podcasting…

So how do you work out who’s listening and engaging with your podcast? Some of my suggestions are up on the BlogWorld Blog.