Apple’s impeccable spoiling tactics in the smartphone PR war
Gotta love Apple’s timing. Without saying anything official, hints of a press announcement in October swamped the tech headlines and pretty much covered up the announcement of Windows Phone’s major update, Mango, coming out in the next two weeks, and AT&T’s confirmation of the Samsung Galaxy S2 coming to their network.
The cynic in me is expecting another “hint” next week as Amazon have their press meeting (presumably we’ll be seeing their 7″ Android tablet); a swamping of the airwaves when Mango hits existing handsets; and whatever new bit of iTech is announced will be in the stores just as Nokia and Microsoft debut their collaborative handset.
Well played, Cook…
It’s a bit of a cat and mouse game isn’t it? Who will launch first? Them who will come and clobber the other one with a bigger release announcement. Bring them both on I say!
Wonderful, isn’t it! At least for us writing about it…