Will Orange’s media download education in “Orange Thursdays” backfire?

If operators are teaching customers to simply expect the latest movies to be one click away for downloading (the other Ewan on Orange Thursdays, in conjunction with iTunes), then what’s going to happen when they want a different film, the deal ends, or their 48 hour rental period is up? Where will the download their media from then.

I’m sure Google can provide a few suggestions (cough: file lockers), adn then it’s going to be a few clicks away to thousands more people. Is that too much of a doomsday scenario?