How can Square disrupt payments while Visa supports it?

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Square aims for a $2 billion valuation:

Momentum aside, Square is trying to do something that’s incredibly hard and expensive. Everyone agrees that payments need to be disrupted again (except maybe eBay and the credit card companies), and given the general antipathy towards to financial sector, the time is right. And Square seems to have the best shot of anyone out there.

Hold on a minute, Square is going to disrupt the payment system? With Visa as an investor and one of their own advisors on the board? Sitting next to someone from JP Morgan?

Friends close, enemies closer.