{"id":9172,"date":"2015-06-01T08:26:56","date_gmt":"2015-06-01T08:26:56","guid":{"rendered":"http:\/\/www.ewanspence.co.uk\/blog\/?p=9172"},"modified":"2015-06-01T08:26:56","modified_gmt":"2015-06-01T08:26:56","slug":"youre-gonna-need-a-bigger-cinema","status":"publish","type":"post","link":"https:\/\/ewanspence.co.uk\/blog\/2015\/06\/youre-gonna-need-a-bigger-cinema\/","title":{"rendered":"You&#8217;re Gonna Need A Bigger Cinema"},"content":{"rendered":"<p>Forty years later, what impact did &#8216;<em>Jaws<\/em>&#8216; have on the business of cinema? <a href=\"http:\/\/www.theguardian.com\/film\/2015\/may\/31\/jaws-40-years-on-truly-great-lasting-classics-of-america-cinema\">Mark Kermode writes up the impact of &#8216;that?b-movie monster flick<\/a>&#8216;:<\/p>\n<blockquote><p>?In the first 38 days of its release,?<em>Jaws<\/em>?sold 25m tickets; its rentals in 1975 were a record-breaking $102.5m. When adjusted for inflation, the film?s total worldwide box office is now estimated at close to $2bn.<\/p>\n<p>Such staggering success proved game-changing, establishing the financial merit of the ?front-loading? strategy, which used saturation marketing to turn a movie into an event. According to Carl Gottlieb, who shares?<em>Jaws<\/em>?s screenwriting credit with Peter Benchley: ?That notion of selling a picture as an event, as a phenomenon, as a destination, was born with that release.?<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Forty years later, what impact did &#8216;Jaws&#8216; have on the business of cinema? Mark Kermode writes up the impact of &#8216;that?b-movie monster flick&#8216;: ?In the first 38 days of its release,?Jaws?sold 25m tickets; its rentals in 1975 were a record-breaking $102.5m. When adjusted for inflation, the film?s total worldwide box office is now estimated at close to $2bn. Such staggering success proved game-changing, establishing the financial merit of the ?front-loading? strategy, which used saturation marketing to turn a movie into an event. According to Carl Gottlieb, who shares?Jaws?s screenwriting credit with Peter Benchley: ?That notion of selling a picture as<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[25],"tags":[1572,3791,5377],"class_list":["post-9172","post","type-post","status-publish","format-standard","hentry","category-link-log","tag-anniversary","tag-jaws","tag-mark-kermode","comments-off"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p58Gl0-2nW","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=9172"}],"version-history":[{"count":1,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9172\/revisions"}],"predecessor-version":[{"id":9173,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9172\/revisions\/9173"}],"wp:attachment":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=9172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=9172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=9172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}