{"id":8899,"date":"2014-11-11T13:43:15","date_gmt":"2014-11-11T13:43:15","guid":{"rendered":"http:\/\/www.ewanspence.co.uk\/blog\/?p=8899"},"modified":"2014-11-11T13:43:15","modified_gmt":"2014-11-11T13:43:15","slug":"should-breakfast-radio-be-short-spots-or-longer-features","status":"publish","type":"post","link":"https:\/\/ewanspence.co.uk\/blog\/2014\/11\/should-breakfast-radio-be-short-spots-or-longer-features\/","title":{"rendered":"Should Breakfast Radio Be Short Spots Or Longer Features"},"content":{"rendered":"<p>Some interesting thoughts via Media.Info on breakfast radio and <a href=\"http:\/\/media.info\/radio\/news\/were-getting-breakfast-radio-wrong-says-ppm-analysis-in-scandinavia\">why common perceptions and styles?don&#8217;t match up to the data<\/a>:<\/p>\n<blockquote><p>New data analysis based on millions of listener movements from the official Scandinavian PPM ratings systems show that this long-standing model has too rigid a focal point. Only half of listeners on Scandinavian airwaves leave their homes during the breakfast show and during the 6 AM to 9 AM period the in-home listeners heavily outnumber listeners on the go.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Some interesting thoughts via Media.Info on breakfast radio and why common perceptions and styles?don&#8217;t match up to the data: New data analysis based on millions of listener movements from the official Scandinavian PPM ratings systems show that this long-standing model has too rigid a focal point. Only half of listeners on Scandinavian airwaves leave their homes during the breakfast show and during the 6 AM to 9 AM period the in-home listeners heavily outnumber listeners on the go.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[35,25],"tags":[907,149,2629],"class_list":["post-8899","post","type-post","status-publish","format-standard","hentry","category-broadcast-radio","category-link-log","tag-breakfast","tag-radio","tag-survey","comments-off"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p58Gl0-2jx","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=8899"}],"version-history":[{"count":1,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8899\/revisions"}],"predecessor-version":[{"id":8900,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8899\/revisions\/8900"}],"wp:attachment":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=8899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=8899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=8899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}