{"id":7458,"date":"2013-03-20T16:29:59","date_gmt":"2013-03-20T16:29:59","guid":{"rendered":"http:\/\/www.ewanspence.com\/blog\/?p=7458"},"modified":"2013-03-20T16:30:39","modified_gmt":"2013-03-20T16:30:39","slug":"wheres-the-money-in-windows-8-development","status":"publish","type":"post","link":"https:\/\/ewanspence.co.uk\/blog\/2013\/03\/wheres-the-money-in-windows-8-development\/","title":{"rendered":"Where&#8217;s the money in Windows 8 development?"},"content":{"rendered":"<p>Aaron Standard, CEO of analytics firm <a href=\"http:\/\/www.markedup.com\/\">MarkedUp<\/a>, talks to Neowin:<\/p>\n<blockquote><p>We haven&#8217;t seen a lot of virtual currency plays on Windows 8 yet, which is a popular in app purchase model on iOS and Android- typically for games. Overwhelmingly what we&#8217;ve observed are \u201cfeature unlock\u201d in app purchases where a user has to buy access to some premium or advanced feature. Most developers on Windows 8 are still in a \u201cfiguring it out\u201d phase when it comes to leveraging the power of the Windows Store &#8211; I expect we&#8217;ll see some more creative models over the next year. Developers should look into expiring in-app purchases and trial licenses, which are some of the unique features that the Windows Store has to offer.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Aaron Standard, CEO of analytics firm MarkedUp, talks to Neowin: We haven&#8217;t seen a lot of virtual currency plays on Windows 8 yet, which is a popular in app purchase model on iOS and Android- typically for games. Overwhelmingly what we&#8217;ve observed are \u201cfeature unlock\u201d in app purchases where a user has to buy access to some premium or advanced feature. Most developers on Windows 8 are still in a \u201cfiguring it out\u201d phase when it comes to leveraging the power of the Windows Store &#8211; I expect we&#8217;ll see some more creative models over the next year. Developers should<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[25],"tags":[4298,3779,3875],"class_list":["post-7458","post","type-post","status-publish","format-standard","hentry","category-link-log","tag-analytics","tag-iap","tag-windows-8","comments-off"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p58Gl0-1Wi","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=7458"}],"version-history":[{"count":0,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7458\/revisions"}],"wp:attachment":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=7458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=7458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=7458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}