{"id":7392,"date":"2013-03-01T10:32:11","date_gmt":"2013-03-01T10:32:11","guid":{"rendered":"http:\/\/www.ewanspence.com\/blog\/?p=7392"},"modified":"2013-03-01T10:32:11","modified_gmt":"2013-03-01T10:32:11","slug":"stand-by-for-hollywood-vs-the-app-developers","status":"publish","type":"post","link":"https:\/\/ewanspence.co.uk\/blog\/2013\/03\/stand-by-for-hollywood-vs-the-app-developers\/","title":{"rendered":"Stand by for Hollywood vs the App Developers"},"content":{"rendered":"<blockquote><p>For many studios and other content providers, mobile apps are a new source of income and a powerful way to engage audiences, sell games and merchandise. But these revenues are threatened if developers do not pay licensing fees.<\/p><\/blockquote>\n<p>Pop quiz: Do you think the studios will have a reasonable definition of &#8216;fair use&#8217;, licence the images of their latest blockbuster movie to app developers for a workable fee, or \u00a0squelch every app with a flood of DMCA takedowns to the mobile stores so they can control the entire marketing message of said movie?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many studios and other content providers, mobile apps are a new source of income and a powerful way to engage audiences, sell games and merchandise. But these revenues are threatened if developers do not pay licensing fees. Pop quiz: Do you think the studios will have a reasonable definition of &#8216;fair use&#8217;, licence the images of their latest blockbuster movie to app developers for a workable fee, or \u00a0squelch every app with a flood of DMCA takedowns to the mobile stores so they can control the entire marketing message of said movie?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[25,576,4],"tags":[2349,4245,3847,3868,345,4246],"class_list":["post-7392","post","type-post","status-publish","format-standard","hentry","category-link-log","category-mainstream-media","category-pocket-computers-and-phones","tag-app","tag-dmca","tag-google-play","tag-hollywood","tag-itunes","tag-takedown","comments-off"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p58Gl0-1Ve","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=7392"}],"version-history":[{"count":0,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7392\/revisions"}],"wp:attachment":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=7392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=7392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=7392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}