Here’s one area where podcasts and new technology are leveling the playing field. No longer do you need massive transmitters and licences to be “on the air.” No longer do you need to sign with someone who might get you on one of those behemoths. The internet has given everyone the chance to stay completely in control.<\/p>\n
Trust me, the big boys get it. This is what’s kept them awake for many a night. Some of them are putting their heads in the sand. Some are shouting for more and more DRM. Some companies (such as Warner) are putting a toe in the water of electronic distro only. Virgin Radio<\/a> have got some music up in their podcasts. Check out the Virgin Radio Extreme podcast feeds<\/a> – it might be only one unsigned music track a week, but they’re experimenting with the Internet and I’m sure there’s more surprises to come from them in that area. Magnatune<\/a> are leveraging everything they can on the internet to get their artists recognised. And it’s slowly starting to work.<\/p>\n That’s where I feel TPN Rock can come in. A strong brand that the listeners trust, where they know that they are getting quality new music that respects the artists. Everything I play is permission based, everything I play is linked back so you can get in touch with the bands and interact with them (even buy a CD or their MP3 collection!). It’s proving incredibly ‘sticky’ with subscribers, I’m not seeing a huge number of unsubs. And the best place to start listening is now, Show #30<\/a>. It’s the regular ‘decade’ look back at the last batch of shows, finding the most popualr bands and getting them back for a second performance. It’s an extended edition (10 tracks as opposed to the regular 6) and there’s just enough me to keep it all on course. It’s all about the music.<\/p>\n As it should be.<\/p>\n Go visit the show<\/a>, the feed<\/a>, or the site<\/a>.<\/p>\n
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