{"id":4131,"date":"2011-07-19T00:29:11","date_gmt":"2011-07-18T23:29:11","guid":{"rendered":"http:\/\/www.ewanspence.com\/blog\/?p=4131"},"modified":"2011-07-19T00:29:39","modified_gmt":"2011-07-18T23:29:39","slug":"someone-other-than-aol-on-the-record-about-patch-advertising-campaigns","status":"publish","type":"post","link":"https:\/\/ewanspence.co.uk\/blog\/2011\/07\/someone-other-than-aol-on-the-record-about-patch-advertising-campaigns\/","title":{"rendered":"Someone other than AOL on the record about Patch advertising campaigns"},"content":{"rendered":"<blockquote>\n<p>I hesitate to pass judgment on the advertising&#8217;s effectiveness because Patch is clearly still ironing out the wrinkles and my experience is recent and brief. The first salesperson I dealt with oversold the site, claiming five times the unique visitors it actually has, according to stats shown to me by the supervisor who fired her. <\/p>\n<p>it&#8217;s a ridiculously expensive ad buy at about $100 versus $30 or so for a parallel Google Adwords campaign. The metrics have been abysmal and, after a short run in the middle of the summer doldrums, no inquiries. But I&#8217;m hopeful they&#8217;ll figure it out <\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I hesitate to pass judgment on the advertising&#8217;s effectiveness because Patch is clearly still ironing out the wrinkles and my experience is recent and brief. The first salesperson I dealt with oversold the site, claiming five times the unique visitors it actually has, according to stats shown to me by the supervisor who fired her. it&#8217;s a ridiculously expensive ad buy at about $100 versus $30 or so for a parallel Google Adwords campaign. The metrics have been abysmal and, after a short run in the middle of the summer doldrums, no inquiries. But I&#8217;m hopeful they&#8217;ll figure it out<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[25,52],"tags":[2267,315,2268,2704],"class_list":["post-4131","post","type-post","status-publish","format-standard","hentry","category-link-log","category-web-2point0","tag-aol","tag-cost","tag-patch","tag-results","comments-off"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p58Gl0-14D","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4131"}],"version-history":[{"count":0,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4131\/revisions"}],"wp:attachment":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}