{"id":4012,"date":"2011-07-13T01:03:00","date_gmt":"2011-07-13T00:03:00","guid":{"rendered":"http:\/\/www.ewanspence.com\/blog\/?p=4012"},"modified":"2011-07-13T00:04:28","modified_gmt":"2011-07-12T23:04:28","slug":"the-vulnerable-side-of-silicon-valley-is-advertising","status":"publish","type":"post","link":"https:\/\/ewanspence.co.uk\/blog\/2011\/07\/the-vulnerable-side-of-silicon-valley-is-advertising\/","title":{"rendered":"The vulnerable side of Silicon Valley is advertising"},"content":{"rendered":"<blockquote>\n<p>Indeed, the engineers and the engineering culture of the Valley have always had a certain distaste for advertising, and for advertising salesmen (the kind of people who usually end up running media companies)\u2014too messy, too intrusive, and, worst of all, too dumb&#8230; Media companies, on the other hand, are different, and the VCs know it. Get typecast as a media company\u2014a mere seller of advertising\u2014and you get a media company valuation. Which makes it a great irony that advertising is the only way the Silicon Valley platform companies have ended up making their money.<\/p>\n<\/blockquote>\n<p>Chip Bayers at AdWeek shows the soft underbelly that the Valley continues to expose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indeed, the engineers and the engineering culture of the Valley have always had a certain distaste for advertising, and for advertising salesmen (the kind of people who usually end up running media companies)\u2014too messy, too intrusive, and, worst of all, too dumb&#8230; Media companies, on the other hand, are different, and the VCs know it. Get typecast as a media company\u2014a mere seller of advertising\u2014and you get a media company valuation. Which makes it a great irony that advertising is the only way the Silicon Valley platform companies have ended up making their money. Chip Bayers at AdWeek shows the<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[25,52],"tags":[166,2627,2577,81,2551],"class_list":["post-4012","post","type-post","status-publish","format-standard","hentry","category-link-log","category-web-2point0","tag-advertising","tag-company","tag-income","tag-media","tag-tech","comments-off"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p58Gl0-12I","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4012"}],"version-history":[{"count":0,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4012\/revisions"}],"wp:attachment":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}