{"id":2653,"date":"2010-01-03T10:54:02","date_gmt":"2010-01-03T10:54:02","guid":{"rendered":"http:\/\/www.ewanspence.com\/blog\/2010\/01\/03\/best-unboxing-video-ever\/"},"modified":"2010-01-03T10:54:02","modified_gmt":"2010-01-03T10:54:02","slug":"best-unboxing-video-ever","status":"publish","type":"post","link":"https:\/\/ewanspence.co.uk\/blog\/2010\/01\/best-unboxing-video-ever\/","title":{"rendered":"Best… Unboxing…. Video… Ever?"},"content":{"rendered":"

I\u2019ll add the question mark, but one of the comments on my Nokia X6 Unboxing Video did suggest the above accolade, which makes me pretty happy.<\/p>\n

The Unboxing Video is a rather maligned tradition on gadget sites. Its essential function is to be \u201cfirst\u201d with a review device and get something up to capture traffic on a new device. Not that informative, not that critical, but something which gives page views and ad impressions.<\/p>\n

It\u2019s also something I rarely do properly, although I do like to subvert the genre both with my \u201clets go through a conference schwag bag\u201d group podcasts (here\u2019s the SXSW one<\/a>) .<\/p>\n

I\u2019ve done a few for All About Symbian as well, and the latest one has went up this morning. It\u2019s for Nokia\u2019s latest music based smartphone, the X6, and it\u2019s probably the most traditional video, as I genuinely go through the box, looking at each item and discussing it with my co-star\u2026<\/p>\n

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 <\/p>\n

\u2026perhaps Emu<\/a> wasn\u2019t the best choice of guest after all? More at All About Symbian<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ll add the question mark, but one of the comments on my Nokia X6 Unboxing Video did suggest the above accolade, which makes me pretty happy. The Unboxing Video is a rather maligned tradition on gadget sites. Its essential function is to be \u201cfirst\u201d with a review device and get something up to capture traffic on a new device. Not that informative, not that critical, but something which gives page views and ad impressions. It\u2019s also something I rarely do properly, although I do like to subvert the genre both with my \u201clets go through a conference schwag bag\u201d group<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[13,630],"tags":[269,1564,158,1566,1565,1567,1562,1563],"class_list":["post-2653","post","type-post","status-publish","format-standard","hentry","category-links-to-my-articles","category-symbian-pocket-computers-and-phones","tag-comedy","tag-emu","tag-nokia","tag-puppet","tag-rod-hull","tag-subvert","tag-unboxing","tag-x6"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p58Gl0-GN","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2653"}],"version-history":[{"count":0,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2653\/revisions"}],"wp:attachment":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}