{"id":1479,"date":"2008-04-24T16:33:56","date_gmt":"2008-04-24T16:33:56","guid":{"rendered":"http:\/\/www.ewanspence.com\/blog\/?p=1479"},"modified":"2008-04-24T16:33:56","modified_gmt":"2008-04-24T16:33:56","slug":"my-expectations-veer-into-obscurity","status":"publish","type":"post","link":"https:\/\/ewanspence.co.uk\/blog\/2008\/04\/my-expectations-veer-into-obscurity\/","title":{"rendered":"My Expectations Veer Into Obscurity"},"content":{"rendered":"<p>Today&#8217;s single bullet comes from <a href=\"http:\/\/www.urbandictionary.com\/define.php?term=mevio\">the Urban Dictionary<\/a>&#8230;<\/p>\n<blockquote><p><strong>Mevio<\/strong>: The act of renaming a company \/ business thinking that the new name will make up for fact the business model was either flawed or poorly executed.<br \/>\n<em>That Web 2.0 company just laid-off 25% of their staff and now they are going to Mevio their name in hopes of bringing in new investors.<\/em><\/p><\/blockquote>\n<p>Me? I&#8217;m off to Woolies to pick up the <a href=\"http:\/\/www.woolworths.co.uk\/web\/jsp\/product\/index.jsp?pid=50964564\">Rock Mevio All In One Media Centre<\/a>, but I&#8217;ll leave you with this idea (beyond the fact that it&#8217;s interesting anagram of <a href=\"http:\/\/www.vimeo.com\/\">Vimeo<\/a>)<\/p>\n<p><strong>Names are for show, content makes the dough<\/strong>.<\/p>\n<p>&#8230;As witnessed by Ron Bloom&#8217;s quote on Mashable that the company will be &#8220;[in] <a href=\"http:\/\/mashable.com\/2008\/04\/23\/mevio\/\">possible profitability by the end of this year<\/a>.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s single bullet comes from the Urban Dictionary&#8230; Mevio: The act of renaming a company \/ business thinking that the new name will make up for fact the business model was either flawed or poorly executed. That Web 2.0 company just laid-off 25% of their staff and now they are going to Mevio their name in hopes of bringing in new investors. Me? I&#8217;m off to Woolies to pick up the Rock Mevio All In One Media Centre, but I&#8217;ll leave you with this idea (beyond the fact that it&#8217;s interesting anagram of Vimeo) Names are for show, content makes<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[18,52],"tags":[135,197,99,196],"class_list":["post-1479","post","type-post","status-publish","format-standard","hentry","category-podcasting","category-web-2point0","tag-humour","tag-mevio","tag-podcast","tag-podshow"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p58Gl0-nR","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1479"}],"version-history":[{"count":0,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1479\/revisions"}],"wp:attachment":[{"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewanspence.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}