Tag: the frantic

South by Southwest (SXSW) is one of the high points of my year. With so much going on it still continues to surprise me with what emotions and experiences it throws up. I’ll speak about the myth that Interactive has somehow ‘jumped the shark’ in a later post, for now I want to talk about some of the things that made the week special for me. Let’s Have A Party Right Here. For all the organisation and big parties, most of the conversations that stick in my head are not from the big parties, but from the hotel lobbies and