Tag: study

The GroupOn modifer is simple, more customers in exchange for a lower Yelp score

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A fascinating study on what GroupOn does for the Yelp review score of a business: But their most controversial finding is that a Groupon deal seems to have an adverse impact on reputation as measured by Yelp ratings. Their analysis shows that while the number of reviews increases signifificantly due to daily deals, average rating scores from reviewers who mention daily deals are about 10% lower than scores of their peers. It’s not a perfect correlation – I don’t think that the self-selecting Yelp reviewers can be directly mapped to overall reputation (anyone got a link to relevant papers) but

How Many Minutes Of Video Must a Man Watch?

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The ideal length for a video podcast turns out to be between two and a half to four minutes, assuming you want to agree with the data at Shooting By Numbers. I’d tend to agree with that, but with a couple of caveats. I don’ think it’s a surprise given the proliferation of music videos on services like YouTube that the perfect time fits an MTV-style view of the world, but there are videos and subject matter that need to be longer. Interviewing is a good example. I’ve got a fair bit of experience with this, and my gut feeling