Tag: statistics

Can I trust Ev William’s new idea for a Twitter metric after the last month?

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When I read about Ev Williams talking about changing Twitter’s primary stat from ‘Followers’ to ‘Retweets’ or something more nebulous like ‘how many people saw your Tweet’, my issue is that the trust I had in Twitter’s management team to get it right for the community has been seriously damaged over issues like the degraded API and mobile clients. I’m no longer thinking ‘that sounds like a good idea’, I’m thinking ‘how will this screw up my Twitter experience?’

How much value is there in a flip on Flipboard?

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He revealed that the app… has gone from 250 million flips per month to 550 million flips per month in the four months since June. Which means what exactly? That you;re not ready to compare it to ABC metrics? Or that there’s something in the 3.5 million downloads of Flipboards over 35 million iPads sold that’s not adding up? No matter what, Flipboard is very sexy and a good reader, but if they’re going for the advertising dollar, I hope they have statistics people understand and can compare.

Eurovision is bigger than cancer… fact

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During Blogworld Expo every introduction and talk started with “and please use the tag #beatcancer so we can get a World Record” or something similar. Which frankly sounds really positive, but is it any different than hiring a click squad in china to work an advertising campaign or YouTube promotion? So the news that the tag #beatcancer was used 209,771 times, and set the world record for the most widespread social message in twenty four hours (a) does not come as a big surprise and (b) feels incredibly false to me. Of course it made a record, because you made