Tag: narrowcast

Does it Matter if a Million People all Listen at Once…

Spotted all those “million” posts in the last week? Seems to be the season for shouting about mythical milestones. Relax though, because you don’t need to care about it. In case you missed the news, someone on Twitter reached a total of one million people following them. How relevant Is the question “how many is he following back?” For Ashton Kutcher (Mr Million) is his Twitter use a social network or a broadcast channel? Does it matter? Looking at my Twitter account I follow around 500 people – generally I’ll add people that respond to me, have been @’ed by