Tag: length

Ever thought that newspaper stories were getting smaller?

Some interesting graphs and numbers on the length of stories on the front page of the Wall Street Journal. Capsule fact, the wordcount has dropped, 2500 worders are almost nonexistent. The Wall Street Journal’s page one has long been the standard-bearer for business writing and reporting, at least for newspapers. It took news and turned it into narrative nonfiction, everyday, twice a day, for decades. But Rupert Murdoch made it no secret that he disdained the Journal’s page-one tradition of long-form journalism, and it’s been de-emphasized under his ownership. That’s our qualitative impression, anyway, based on reading the paper, following

How Many Minutes Of Video Must a Man Watch?

The ideal length for a video podcast turns out to be between two and a half to four minutes, assuming you want to agree with the data at Shooting By Numbers. I’d tend to agree with that, but with a couple of caveats. I don’ think it’s a surprise given the proliferation of music videos on services like YouTube that the perfect time fits an MTV-style view of the world, but there are videos and subject matter that need to be longer. Interviewing is a good example. I’ve got a fair bit of experience with this, and my gut feeling