Tag: lego

Jenkins, chap with stone wings there. Five Lego bricks rapid

The number of happy faces on Lego toy mini-figures is decreasing and the number of angry faces is increasing, a robot expert at the University of Canterbury in New Zealand has discovered Dr Christoph Bartneck – who studied all 6,000 Lego mini-figures – said his findings could give rise to concern about he frowning faces’ impact on child development and the manufacturer appeared to be moving towards more conflict-based themes in its toys. Probably best he doesn’t google Lego Machine Gun then…

An X-Wing. Made of Lego. Full Size.

Less formally, the X-Wing symbolizes an obscenely profitable partnership, now in its 14th year, that has sold more than 200 million building sets, 30 million copies of four video games (according to NPD Group), and 450 different Lego Star Wars mini-figures. Lego Star Wars has been a major contributor to a five-year run during which Lego has averaged 24 percent year-on-year growth in sales and 40 percent growth in profits. Now that’s how to use PR and marketing to get a corporate story out there on the history of Lego. I just wonder who’s going to have promotional sets at Eurovision next year?