Samsung plans to return to profitability by using Nokia’s old strategy
Samsung’s profits are down (60% year on year for Q3), because nobody is buying their high-end models and the average selling price per handset is dropping. Its solution is to…. sell more low-end handsets and promote the Note 4 heavily. That would be the Note 4 that they had to cut the launch price of because of the competition from the iPhone 6 Plus. Samsung is doing the same thing Nokia tried (which failed), that Palm tried (and failed), that [the standalone] Motorola tried (and failed), that Ericsson tried (and failed). What makes the South Korean company think they’re any different?





