Tag: freemium

Why Microsoft need to adopt In-App Purchasing on Windows Phone

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My worry is the delay in getting IAP is going to mean that developers who ride the freemium train are not going to jump on board with Windows Phone. In the near term the simple reason is that there is no IAP at the moment without a disproportionate amount of coding, so the currently successful titles won’t make the jump to Windows Phone. Windows Phone 8 devices need to be announced, launched, put on sale, and then purchased by users in sufficient quantity to give a sufficient number of WP8 devices for freemium games to address. By me on All About

Free, ad-supported, paid, freemium? What’s right for your smartphone app?

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For teams that have always charged players up-front with a premium pricing model, the thought of distributing games for free makes them very uncomfortable.  I made the switch myself when I joined a free-to-play social games start-up as a Studio Director in 2009, so I’m well aware of both the anxiety and the opportunity.

Spotify shows that the music industry has got it wrong

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The news this morning that Spotify has tweaked the membership options of the online music service has been tweaked has drawn equal comments that “this is the end” and “congratulations on the innovation.” As with everything I suspect the truth is somewhere in between. I’ll leave the discussions of what the membership changes mean to Spotify as a business to other sites, but what I would say here is that if Spotify, which has a strong membership who are happy to pay £10 a month for online music – and that still isn’t enough to satisfy the big music labels