Tag: daily mail

Digital advertising growth now exceeds the drop in print advertising

Posted on May 23, 2013May 23, 2013 by Ewan Spence

Unfortunately (a) digital is starting from a much smaller base, so in raw terms it’s still tens of millions behind print; and (b) it’s for the Daily Mail website. Still, lets take it as a positive sign for newspapers in general. Just looking at advertising, DMGT said that digital advertising growth across DMG Media now exceeds print advertising decline: “This is a significant inflection point for the business”, the company said.

Paul Carr vs The Daily Mail

Posted on January 26, 2012 by Ewan Spence

As the Daily Mail Online passes the New York Times, Carr points out that not all Daily Mails are equal: If all of this sounds at odds with your own experiences of the Mail, dear American readers, that’s because you’ve only ever read the Daily Mail online. And the Daily Mail Online and the Daily Mail newspaper are as different as chalk and AIDS.

Daily Mail, Daily Mash… Daily Mash, Daily Mail

Posted on July 27, 2011 by Ewan Spence

They’re both shoveling stories about Diana to get readers, so what’s the difference? She [Kate] was absolutely furious when she found out that the Latin inscription on her wedding ring was the opening lyrics to Candle In The Wind.

Here come the British Media on Independence Day

Posted on July 4, 2011July 4, 2011 by Ewan Spence

Three British media names (The BBC, The Guardian and the Daily Mail) and thoughts on how they plan to attack the US market.

Daily Mail throws down iPhone gauntlet with ABC numbers for their app

Posted on June 24, 2011June 24, 2011 by Ewan Spence

It brings on a range of emotions in people, but you can’t argue with the audited numbers of Daily Mail readers, as the publisher today becomes the first to release an audited readership number for their mobile app. ABC have audited 168,507 users of their iPhone application (with a daily readership of around 62,000). That’s on top of 77 million unique browser sessions for May. For all the noise by The Guardian and The Times, watch MailOnline, even if it is through a GreaseMonkey script like Tom Scott’s Camptown News.

The Guardian is really missing its Government subsidy

Posted on June 19, 2011June 18, 2011 by Ewan Spence

In particular, recruitment advertising, long the cash cow for The Guardian because of its preferred status for public sector job adverts, has fallen by £41m in the last four years as Government departments have slashed spending on advertising. To save you examining the Telegraph’s piece, the Guardian’s losses were £33.4m, and they’re looking at the online market to save them. Possible? Yes, because ideological rival The Daily Mail is whacking them hand over fist on the internet, and The Guardian know it.