A/B Testing Booth Babes
Delightful guest post by Spencer Chen (Head of Marketing at Frontback) on Techcrunch. Through circumstances he had two booths in different areas at an SAP show, so he decided to do some experiment to get some actual data. My theory from years of being a part of trade show staffs is that the booth babes we hired were actually a drag on lead-gen. Up to that time, it was all empirical evidence based on being at shows where we had money to hire booth babes and events where we didn’t. I noticed that we had always done better without the
