Adam Carolla Podcast Is Not Making Radio Irrelevant
The point behind Adam Carolla’s new podcast doing a million downloads in his first week is not that radio is no longer needed. If Adam Carolla was a brand new podcaster, who didn’t have millions of listeners to his existing show, he would not have been able to jump his podcast numbers to that impressive height in seven days. He had a mainstream media presence that he could take to a podcast. What will be interesting is his retention of listeners, and if he can monetise them to a sufficient extent as his radio show could. Then we can start
